Anti Season Down Jacket Sales Are Cold, Public Consumption Is More Sensible.

Every August and September is the peak season for off-season sales, and this year is no exception.

When it comes to anti season promotion, many people's first impression is cheap.

23, reporters visited a number of shopping centers in Haicheng station to understand that the current anti season down sales have begun, but consumers' enthusiasm for buying is not high.

The discount is not as low as in previous years, and there are many problems in the low price down clothing brand.

The main reason why we are deterred.

In the morning, reporters visited many large department stores in front of the Haicheng station. In the anti season down sale stores, Bosideng, Yalu, and snow flying were all doing anti season promotions, and the discount was generally around 50 percent off.

The reporter turned around for about half an hour in the store and found that there were not many customers buying down clothes.

A store salesman told reporters that this year's anti season down sale market is not ideal, prices did not appear in previous years seventy percent off or even ninety percent off of the "diving price."

Like this year's store, a better down sale is also worth nearly 1000 yuan, and the cheapest one is three hundred or four hundred.

Moreover, the down season sale of down coats is the old one. Consumers spend more than three hundred or four hundred yuan to buy the old down jacket, and consumers are willing to pay more money to buy new models.

Subsequently, the reporter interviewed found that in some stores, there are also special products, down clothing did not show a discount, only the sale price, the lowest 99 yuan a down jacket, reporters carefully check the sale of down jacket labels found that although placed in the brand down season store, but mostly unknown brand, feel is relatively thin.

A salesperson admitted that the price of the down sale clothing was generally less than 300 yuan, attracting customers at an ultra-low price. But generally, the ultra low price down clothing is not eiderdown, and the filling is not enough, and the cold resistance is not as good as the ordinary cotton padded jacket.

Why

The anti - season down clothing market is cold? Whether consumer shopping mentality change? This, the reporter conducted a survey.

"Anti season down is actually very cost-effective, in addition to the style can be old, but generally have to wear a down jacket for several years."

Consumers, Ms. Zhang said that although she was very keen on buying clothes during the anti season promotion, she would not buy blindly, because last year she bought a 200 yuan down jacket during the anti season promotion. Once she washed it, there were many feathers that could not be worn again.

Reporter survey found that willing to take advantage of the anti season promotion clothing purchases are mostly middle-aged and elderly people, and young people are not "cold".

A pair of young sisters who are shopping are saying that they usually buy anti season summer wear, but like a big coat such as down jacket, they never buy anti season clothing, and the down season clothes can't be worn immediately after they buy them.

At present, the new winter clothes of all stores are listed on the market. The national day and the end of the year will be discounted. Young people usually buy the new down garments at the same price at that time.

Most of the consumers lack the knowledge about the quality standards of down jacket, but little is known about professional data such as filling, cashmere and fluffy. It is also a lack of experience in identifying the quality of down garments. Many consumers often regard the price as the main basis for purchasing goods.

Insiders say that in recent years, individual manufacturers have broken down woolen cotton and other inferior cotton velvet as stuffing.

Poor down jacket, this down jacket not only contains a very low amount of wool, not warm, and has peculiar smell, pathogenic bacteria, endangering people's health.

Therefore, even during the season of anti season down sale promotion, we need to buy a brand down and quality assurance down garment in the regular shopping mall, and never buy "three no products".