Four Brand New Marketing Mode

Faced with the industry change caused by the big data era, retail enterprises began to think about precision marketing. In this era of fast consumption, brand Not afraid of burning money, but every penny should be spent, which makes brand embedded marketing showing an unprecedented trend of activity.

Nowadays, with the continuous upgrading of marketing methods and the diversification of advertising forms, it is impossible to satisfy the needs of many brands through the single traditional means of celebrity endorsement and TV advertising. Compared with naked hard ads, many latent marketing methods are becoming more prevalent. "Implantable" has become a sharp sword in the marketing session. This enables some brand enterprises to embark on the new path of placement advertising marketing, from XTEP to 130 million yuan to win the "day to day" program naming rights, and then to Hongxing Erke products implanted in the youth inspirational idol drama "Grand Slam" and other new marketing tools to enhance brand awareness and win the market at the same time.

Today, world clothing Shoes and Hats The net will provide you with four successful cases of domestic brand new marketing mode.

　　 Metersbonwe

Not long ago, the Metersbonwe brand announced the title of the first domestic speaking talent show "wonderful flower", which was produced by Iqiyi Ma Dong studio, and two famous artists from Kevin Tsai and Gao Xiaosong joined the tutor, who claimed to gather together the world's "most Chinese speaking" people to compete for eloquence and strength. Metersbonwe brand is also optimistic about Iqiyi's influence as the leading video entertainment platform in China. It hopes to cooperate with Iqiyi to enhance the brand influence and brand image of Metersbonwe brand in young viewers.

It is reported that this cooperation with Iqiyi's "wonderful flower" is the first time that the American brand has been named the network variety show. Not only that, but before that, Metersbonwe was once one of the pioneers in the title selection and film implantation of TV talent shows in China. As early as in 2007, Metersbonwe was named the "hot! Good man!" of the Oriental TV's hot draft show, followed by brand implants in the Transformers series. With such a "foresight" brand marketing strategy, I believe that in this implantation, it will also get better results.

　　 sevlae

Coincidentally, the famous original outdoor brand Sevlae invested in the original road micro film "those missed scenery" also caused a clamour. It is reported that "those missed scenery" is a road micro movie with a strong family warmth and outdoor adventure spirit, and excavates the missing scenery in life. It tells a busy modern family who gradually alienated from each other due to the fast pace of urban life, lost the most precious family warmth, and finally found the story of the lost family in the journey. This is the first micro film with the theme of "traveling" as its theme. The film takes the audience to appreciate the beautiful outdoor scenery, appeals to people to "walk out" from tired work, to experience the tranquil outdoor experience in nature, to excavate the missing scenery in life, and find a better self in the unknown world. It agrees with St. Valentine's "relaxed mood, close to nature and beyond ego".

In the brand implantation, St. In order to avoid drift with the tide, Saint fried has taken full account of the micro film content marketing as the leading factor, and the emotional marketing strategy as the strategy to create related interactive topics, so as to realize the comprehensive marketing of the whole network. It is a rare new marketing mode in the industry that the theme of micro movie and the public network platform with donkey friends serve as the theme. This is the new thinking and new mode popularized by St. Paul's in the context of the growing maturity of the new media ecosystem.

　　 ABC brand

The ABC brand first came to prominence in "daddy came back", and then cooperated with the reality show "father answer", which is the first parent-child role exchanged in China. ABC, the leading brand of Chinese children's shoes and clothing, has become a strategic partner of "Dad's answer" column. It's a private costumes for Meng Bao. Once again, Zhejiang satellite TV is trying to detonate the upsurge of parent child interaction.

The broadcast of "father answer" attracted many families to watch and set off a big discussion on the topic of family parent-child education. ABC children's clothing once again chose to cooperate with Zhejiang satellite TV program. It is precisely because the audience of the program is consistent with the target consumer group of the ABC brand. With the influence and appeal of the program to enhance the reputation of the ABC brand, I believe that this work together with Zhejiang TV's "dad answer" will win a comprehensive upgrade for the ABC brand influence.

　　 Morning Children's shoes brand

It is not only the ABC brand that has such a strategy, but also the morning brand that matches it. The perfect combination of the brand of children's shoes and the story of trusteeship in the morning has also become a good part of the industry. The most important reason for the success of the two parts is that their philosophy coincides: the story of the trusteeship class focuses on the hot topics such as the healthy growth, education and family ties of the next generation of children. In the morning, the children's shoes brand has always insisted on caring for the healthy growth of children, creating a comfortable paradise for children, specializing in creating healthy, comfortable and environment-friendly children's shoes products. This coincides with this TV play that shows "love and education", making the plot more natural and smooth under the morning's brand product embellishment, so that audiences can enhance the popularity of the brand of children's shoes in the morning. The combination of the two will burst forth brilliant sparks to realize the comprehensive expansion of the brand's value added and influence.

The skillful implantation of the hit show has become a breakthrough point for the shoe manufacturers at the present stage. In the morning, the brand new marketing mode of children's shoes is playing a new focus in brand competition to a certain extent. We have reason to believe that when the story of trusteeship class is hot, the brand of children's shoes will become the "overlord" in the sales market of children's shoes in the morning. While constantly enhancing brand influence, it will lead the whole children's shoe and clothing industry to develop continuously.

If the brand "muscles and tendons" are sedentary, it is easy to get old. Only by constantly innovating, keeping pace with the times, "stretching" can we have a corresponding position in history. And brand implantable marketing, no doubt injected into the brand of "stimulants", we believe that brand like Metersbonwe, children's shoes, implantable marketing will better stretch the brand "muscle", so as to "strong" development.