Adidas Wants Robots To Produce Sneakers Or Artificially Expensive.

Recently, Adidas has been doing a lot of action: not only to open super flagship stores, but also to open the crazy shop opening rhythm everywhere.

However, the sports giant has also had troubles recently.

With the maturity of new technology and technology as well as the rising cost of labor in China, Adidas, as a sports giant, is considering making robots produce fashionable sneakers with the development of 3D technology.

However,

What we need to solve next stage is to develop technologies that truly enable consumers to make shoes according to their needs.

This means that in the days to come,

They can enjoy "customized" treatment.

In December 9th, Adidas's first concept factory Speedfactory was unveiled.

The production base of the concept factory is located in the southern part of Germany, which is adjacent to the base camp of Adidas. It will be responsible for the production of sports shoes by intelligent robots.

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About ten employees are responsible for equipment testing and maintenance, and the ultimate goal is 100% automated production.

At the same time, the first batch of concept sports shoes produced by Speedfactory will have 500 pairs, and plans to be available in the first half of next year.

With the aging of the population, labor costs are getting higher and higher. More luxury goods or high-end brands such as Adidas are more willing to pfer the brand's foundry to Southeast Asian countries, such as Vietnam and Burma, which have lower labor force.

If Adidas is successful, then the use of intelligent production will increase efficiency while reducing labor expenditure, which means a substantial increase in profits.