Reasons For Giordano'S Turn Down Performance

(00709) the profit attributable to shareholders should be 426 million yuan in 2015, 4.4% in the same period last year and 38.5% in 2014.

(1) mainland China

Business has improved significantly: turnover of 1 billion 451 million yuan, a decrease of 8% over the previous year, even though it was only 0.5 percentage points less than that of the previous year, but only 90 million yuan in operating profit increased by 52.5%, much better than that in 2014, which earned 47.3% to 59 million yuan.

Sales in the four quarter were adversely affected by the warm weather, while the same store sales decreased by 2%. In the second half of the year, sales remained flat in the same period last year, while in the first half it increased by 12%.

(two) even in the Hongkong market, the business situation also stabilized: sales decreased by 971 million yuan, year-on-year decrease of 1%, gross margin 646 million yuan and 12 million yuan, gross profit margin reduced 0.8 percentage points from 66.5% to 66.5%, and the performance was not bad. It was the "change in the quality of passengers coming from mainland China", which was analyzed by Giordano management, and the group increased 10% through the sale price promotion.

(three) it is worth noticing that cost control is effective: production based (1) sales cost is 2 billion 284 million yuan, which is 2% lower than the same period last year, a decrease of 1 percentage points lower than the 3% reduction in total business volume of 5 billion 381 million yuan. Gross profit 3 billion 97 million yuan year-on-year reduction of 3.6% decreased by 5.9 percentage points, while gross margin decreased by 0.4 percentage points to 0.4.