Environmental Protection, Sustainable Fashion Vane For Fast Fashion Industry

May 1, 2018: in response to the needs of the times and the moral bias of consumers, the fast fashion industry, with low price and quick decline as the cornerstone of operation, is carrying out environmental and sustainable improvement.

According to consulting firm McKinsey & Co., McKinsey data, the global market industry produces 100 billion pieces a year.

3/5 was launched in one year, resulting in huge waste, resulting in pollution and energy waste. The clothing manufacturing industry accounts for 10% of the world's annual carbon emissions.

Since the launch of Conscious Exclusive in 2013 by the fast fashion brand H&M of Sweden, its three global competitors, Zara, Gap and Uniqlo, and their respective parent companies have launched commitments and specific measures for sustainable development in succession. Among them, Zara was the first to introduce Join Life in sustainable development in September 2016, which is mainly produced by the recovery of Zara recovery products.

The manufacturer buys cotton; H&M Hennes & Mauritz AB (HM-b.ST), Haines and Maurice group, said that in 2020, the company was able to use the whole line of organic cotton, and all the raw materials obtained before 2030 were made from recycled products, and the current proportion was 35%; Inditex SA SA (ITX.MC) Indo Textile Group's brand made more use of sustainable raw materials such as cotton and Mauritz in the production process, and at the same time committed to 2018, the energy consumed by servers and office premises would be 100% from renewable energy sources, and promised to reduce energy consumption by 2020; the Japanese magnate group was committed to using less water and chemicals in the manufacturing process. The US giant Gap Inc. (NYSE:GPS), the Cape group, has promised that in 2021 the group will only grow from organic farms or what they believe is sustainable.

Zara starts recycling old clothes at 300 stores around the world

However, the fast fashion industry's efforts have also been questioned.

Edwin Keh, chief executive officer of Hongkong textile and clothing Research Association, said Ge is fast fashion.

The business model of the industry is fundamentally unsustainable.

At the end of 2016, when commenting on the Join Life series launched by Zara, Emily Bezzant Bezzant, chief analyst of fashion research data company Edited, predicted that the sustainable series only accounted for 1.5% of Zara products, while H&M's environmental protection products accounted for only 3.5%.

She also admitted that fast fashion and sustainable industry are not naturally matched, and the biggest challenge for fast fashion industry is to coordinate the price of sustainable series with fast.

To meet the environmental needs of the Millennials.

In an interview with Bloomberg, Anna Gedda Gedda, a Swedish giant Haines Maurice, said that the group is working hard to reduce the price of its sustainable products, along with scale and cost reduction, so that consumers can afford it as a regular series.

Sustainability, she said, is a long-term investment of the group and will not charge additional fees from consumers.

The company is trying to find more sustainable, according to Germ n Garc a Ib EZ, manager of the environmental sustainable development of the Indo Textile Group

He said that today's materials are easy to damage, of which cowboy products can only use 15% of the recycled cotton, because it must be combined with new cotton to produce.