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"Double Eleven" Breaks The Bearish China Forecast: Trade War Has Not Affected Consumer Enthusiasm.

2018/11/14 11:06:00 90

ChinaConsumptionDouble ElevenTrade WarAlibaba

Foreign media said that with the "double eleven" Shopping Festival entering the tenth year, online shoppers in China broke the sales record of about 24 billion dollars last year at the annual shopping carnival on 11, and appeased the pessimism about the Chinese economy.

Easy to break last year's sales record

According to The Associated Press reported in November 12th, the consumption carnival on the single day online merchandise turnover over the years in the United States "chopper Monday", this year's record has broken the world's pessimistic forecasts for the second largest economies.

Reported that the "double eleven" Shopping Festival is also known as "singles day", is the electricity giant Alibaba (146.98, 4.16, 2.91%) group led the discount discount boom.

Alibaba group has set an informal holiday for singles as the annual windfall for digital retailers.

The Alibaba's giant screen on the Shanghai celebration shows a surge of real-time sales figures: at 11 zero, just after 2 minutes, 5 seconds, Alibaba's trading volume has exceeded 10 billion yuan.

By 1:47, the figure had increased by ten times.

According to the data released by Alibaba group, sales reached 168 billion 200 million yuan before 4 p.m. on the 11 th, exceeding the total volume of last year's "double eleven".

According to the Spanish national newspaper website on November 11th, the dark clouds on the Chinese economic horizon also failed to affect the "singles day".

In this bustling consumer holiday, millions of Chinese are waving their virtual wallets, making big business platforms full of money.

For Alibaba, breaking its own sales record means that it once again proved its strength in the annual Tmall "double eleven" campaign.

For China, this indicator also shows the impact of the public's spending power.

Reported that, "double eleven" period, consumers only pass

Alibaba platform

The purchase of goods worth 213 billion 500 million yuan is 27% higher than that of last year.

More intuitively, this amount is equivalent to the GDP of Latvia in 2017, even higher than that of the Mel Cardona supermarket in 2017.

It took Alibaba 16 hours to break the sales record of last year - 168 billion 200 million yuan.

In addition, the "double eleven" all day logistics orders reached 1 billion 42 million, exceeding 1 billion psychological expectations.

In the words of Alibaba founder Ma Yun, this number will become the company's normality in the next 5 to 10 years.

Reported that this year, "double eleven" attracted nearly 18 local and international brands, and they tried to sell their products to more than 600 million monthly active users through the big platforms of the big electricity supplier.

Zhang Yong, chief executive of Alibaba group, said: "we started from computers. Now we are in the era of mobile phones and interaction.

The future will be artificial intelligence, and new technologies will change business models and bring new experiences to consumers.

Trade war has no effect on consumer enthusiasm.

According to the Wall Street journal website reported on November 12th, 11 days, Alibaba group "double eleven" Shopping Festival turnover again set a record.

Although the current economic slowdown in China and the outbreak of trade conflicts with the United States, this does not prevent consumers from snapping up discounted goods at this carnival.

Zhang Yong, chief executive of Alibaba group, said at a news conference on the evening of 11, that the integration of online and offline collaboration will enable all businesses to upgrade their mode and upgrade their operation mode, which is crucial to further expand the "double eleven" effect and the future of Alibaba.

He also said that further expansion of Alibaba's offline coverage will be greatly expanded.

Target market space

Reported that for the Chinese economy, "double eleven" has become a touchstone.

Cai Chongxin, executive vice president of Alibaba group, acknowledged at a news conference that if a trade war breaks out, it may have a negative impact on China's economy in the short term, but the increasingly affluent consumer groups may play a role in boosting China's economy and Alibaba.

According to the Korea Chosun Daily website reported on November 12th, at 11:59 on the evening of 10 local time, at the media center of World Expo center in Shanghai, entered the tenth year of the world's largest shopping festival Alibaba "double eleven" countdown began.

On the 11 day 0:00, the super large screen on the back of the stage, the amount of pactions went to the astronomical figures in the blink of an eye.

Not only China, but also tens of thousands of orders per second from South Korea, Japan, the United States and other parts of the world poured in, only 21 seconds trading volume exceeded 1 billion yuan.

When 2 minutes, 5 seconds and 10 billion yuan broke, the reporters from all over the world sent out an exclamation.

Reported that, on the 11 day, consumers in mainland China overshadowed the forecast of weak trade in trade between China and foreign countries.

Since 2009, the turnover of "double eleven" has been updated every year along with China's economic growth.

Despite the analysis this year, "double eleven" is hard to avoid the psychological pressure caused by Sino US trade war on Chinese consumers.

But sales records have been refreshed to calm down the pessimism of the outside world.

In addition, according to the German news channel website on November 11th, China's largest shopping event this year is another record.

According to media reports, sales of Alibaba reached the level of last year before the end of singles day 8 hours ago.

According to the report, around 4 p.m. that day, the largest online shopping platform in China had sold about 21 billion 400 million euros worth of merchandise.

These figures show that the ongoing trade disputes with the United States have only had a weak impact on China's consumption behavior so far.

It has been feared that Alibaba and other online shopping platforms may suffer from the consequences of trade disputes.

According to the Spanish national newspaper website reported on November 11th, "double eleven" is an entertaining holiday spread among young people. But over time, it has gradually become an indicator used by many analysts to measure China's consumer confidence.

Some people think that the uncertainties brought about by Sino US trade war will be pferred to consumers, but this is not the case.

The United States is reluctant to lay down its trade weapons.

According to the Wall Street journal website reported on November 12th, with strong demand, China's exports increased again last month, breaking many economists' expectations for the slowdown in Sino US trade disputes.

Customs data released in November 8th showed that demand for Chinese goods from developed countries and developing countries from the United States to India increased.

Liu Yaxin, an economic analyst at China Merchants Securities, said that not only the United States, almost all market demand for Chinese goods has maintained strong growth.

emerging market

This is especially true.

Economists say this shows that China's exports are benefiting from unexpected global demand and may also be boosted by the weakening of the renminbi.

Many economists attribute the export boom in recent months to the early shipment of enterprises before they come into effect. They had expected this trend to fade.

Customs data show that China's total exports in October increased by 15.6% in dollar terms, an increase of 14.5% over September.

According to customs data, Wall Street's exports to India and Brazil grew by more than 20% last year, while exports to the United States and the European Union increased by 13% and 15% respectively.

Meanwhile, China's imports grew by 21.4% over the same period in October, up from 14.3% in September, according to the report.

Among them, the total import volume of crude oil increased by 89% over the same period last year.

According to the website of Lianhe Zaobao, Singapore, on November 12th, the Sino US trade war is a protracted war. There may be signs of slowdown or peace at the end of this year or early next year, but the United States will not shrink from it.

Gu Qingyang, associate professor of Li Guangyao School of public policy, National University of Singapore, delivered a speech at the China Cultural Center 9, pointing out that the Sino US trade war will be a protracted war.

At present, the US political and economic resources "bullet" has almost exhausted, so we have to postpone the offensive.

He believes that the United States has made it difficult to launch a sustained offensive because of its political and economic resources in the trade war.

Reported that he first held in Shanghai recently.

China International Import Fair

For example, the holding of the Expo shows that China is not only a big manufacturing country, but also a "big consumer country" that leads the global consumer market.

Taking China as the center, the consumption power of the global terminal products will have a great impact on the United States, because the power of the United States comes partly from the military, and more importantly, from the United States' purchasing power to the whole world.

He said: "buyers are king. China is now King of this area."

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