LVMH'S E-Commerce Platform 24 S Vres Changed Its Name To 24S Online For Nearly Two Years

According to Retail Gazette, a British Retail media, LVMH group has renamed its 24 vres S vres 24S.

Ian Rogers, chief digital officer of LVMH group, said that since the success of the 24 S vres in the market in 2018 was higher than that of the group, the group plans to internationalize the e-commerce platform and expand the influence of the platform.

24 S vres was launched in June 6, 2017, selling luxury goods to more than 80 countries around the world.

The platform sells not only more than 20 luxury brands, such as LV, Fendi and Givenchy, but also "competitors" Gucci and Prada, with a total number of brands reaching 150.

It is worth noting that 24 S vres is not the LVMH group's independent electricity supplier, but the group's high-end department store Le Bon Marche moved to online, the department store online sales platform, the name of the website is derived from Le Bon March address.

According to Hua Lizhi, the user services provided by the 24 S vres website include the online offline delivery service in Paris and the express service for more than 75 countries. Users can also chat with online video chat with Paris fashion experts or conduct business exchanges through Facebook Messenger; loyal users of the website will enjoy the "loyal customer plan" provided by LVMH's luxury department store Le Bon March in Paris.

In terms of content creation, 24 S vres launched a monthly featured content - inviting celebrities to share fashion modeling advice every month, and Look Du Jour - inviting friends, consumers, models and members of the brand to show their unique style.

The website will share new models every day and give suggestions on how to match them.

It is reported that 24 S vres has been online for nearly two years, but LVMH has never released its relevant business data, but stressed that the market has responded positively, and has gradually entered the right track.

24 S vres CEO Eric Goguey has revealed that the international sales of the website account for a large proportion of total sales.

The traditional luxury brands represented by LVMH group have taken a wait-and-see attitude even to the electronic business platform. But in a few years, they began to walk down the altar and actively open their electricity business to get close to consumers. For example, LVMH not only built its own e-commerce platform, but also stationed in the third party online channel, the five major business units (that is, wine and spirits, fashion leather, perfume, cosmetics, watches and jewellery and retail selection) has been settled in Tmall.

Last May, LVMH invested in Lyst, a luxury electric business platform in Britain. At that time, there was an analysis that LVMH's two degree injection or attempted to fully control the platform.

In addition to e-commerce sales platform, social networking business has also begun to become a new layout area for LVMH.

In early May, LVMH's core brand LV was stationed in Xiao Hong's official account to push product information.

Author: Chen Qiqi