What Kind Of Tee Does SEMAR X One Show Invite Young Creative People To Create

In September 2021, Samma Linkage one Show China Youth Creative Award released the second season audition topic: "SEMAR: what tee", proposition communication invited more than 400 colleges and universities young creative people to take "SEMAR, what tee" as the creative direction, reflecting the brand proposition of "what is what to wear". Since October 9, SEMAR and one Show has entered Beijing Institute of fashion, Shanghai University of foreign studies, and more online special events, inviting university leaders and well-known creators to bring cutting-edge creative sharing to college teachers and students.

　　 Samma Join hands with one Show China Youth creative award aims to explore and discover the life attitude and youth culture most representative of the current young people, and invite excellent creative people to integrate modern young people's preferences, popular culture, life attitude and life scenes into the creation of works, so as to create a fashion, attitude, meeting the needs of life scenes and meeting the aesthetic preferences of modern young people "What tee" creative works.

Each of your clothes represents your unique attitude towards life. There must be an ideal tee full of attitude and creativity in your heart. This tee is your own "what tee". Wearing this tee is the real attitude you have at present. This time, you define yourself!

One show China Youth Creative Award as the one club for Creativity is one of the components of the international student creative competition launched by creativity all over the world. It is now an influential annual creative competition among young college students. SEMAR and one in 2019 For the first time, the show China Youth Creative Award has won more than a large number of creative youth's outstanding national theme works.

[pictures of activities in 2019]

　　 Samma The brand spirit of "what you wear" is deeply imprinted in the memory of the post-80s and 90s. Today, when the social culture, consumer psychology and marketing channels have undergone earth shaking changes, this 25-year-old national fashion brand is still able to have a cordial and in-depth dialogue and communication with generation Z without estrangement based on this spirit. In the future, SEMA will focus more on youth culture, encourage young people who love playing and have attitude to express themselves, and hope to see more possibilities and creativity in young people. Through the clothing to represent the young people's different attitude towards life. Encourage young people to wear attitude and future!