Market Pformation Of Children's Shoes

While the major sporting goods companies are concentrating their attention on adult products, some children's shoes enterprises in our city quietly turn their attention to teenagers aged 8 to 16. They are keenly aware of the huge market opportunities of teenager sports products. They are strongly involved in sports equipment such as fashion sportswear, shoes and clothes, equipment and other professional sports equipment for young people, and have opened up the market space and established a brand image while differentiating the sports products market.

All along, famous sports brands both at home and abroad have focused their attention on adult products. Their hired image spokesmen are big sports stars.

At the same time, enterprises that produce children's sports shoes alone are facing increasingly fierce market competition. Adjusting strategy and seeking breakthroughs become a top priority.

In 2004, our children's sports shoes enterprises, Po Hui shoes and clothing, looked at the market gap of youth sports products, formally implemented the strategic pformation, pformed into a professional youth sports equipment brand operator, and once again achieved strategic upgrading this year.

At present, some well-known brands both at home and abroad have adopted the strategy of differentiation to occupy larger market space. Like Nike and Adidas, children's shoes have been subdivided into exclusive stores in some areas.

And another child shoe company in our city has already targeted the "Juvenile movement".

The industry believes that with the development of sports goods industry, market competition will become increasingly fierce. Further segmentation of the market can help enterprises to expand more market space, inject new elements and vitality into enterprises, help them break through their inherent thinking, find new development directions, and alleviate the market pressure brought by homogenization competition.