Wanda May Not Need Electricity Providers, Perhaps To Usher In A Turning Point.

There are too many online discussions about why Wanda electricity providers are always frustrated. The view is nothing more than the genetic problems of traditional enterprise pformation, and the reasons why Wanda's electricity supplier mode is not right.

In extreme terms, the crux of Wanda's electricity supplier is that the huge Wanda does not need the electricity supplier business.

First, look at Wanda's layout in the field of electricity supplier, so we can easily find the problems.

At the end of 2013, the Wan Hui network was positioned as the O2O intelligent e-commerce platform of Wanda Plaza, covering the department stores, gastronomy, cinemas, KTV and other fields.

Specifically, it provides users with the latest information and services such as Plaza activities, business information, merchandise shopping, discount discounts, gift exchange and so on.

From the perspective of user experience, the existence of Wan Hui network is redundant.

In the eyes of consumers, Wanda's brand image itself is biased towards the middle and high-end, especially the two major business lines, department stores and cinemas.

Many investigations have been made.

They all responded to Wanda cinema tickets the most expensive, but they still went to consumption because of the best results.

What is the significance of providing the so-called preferential discount when the brand image of Wanda has been recognized by users?

In addition,

Under the rising tide, Wanda in many places has begun to use WeChat's platform to publicize preferential discounts.

Frankly, many businesses now need marketing rather than e-commerce platforms.

It is undeniable that in recent years, affected by the economic downturn, Wanda Department store, cinema and KTV's business income has declined a little. Wanda needs to find new business growth points.

As everyone knows, the domestic electricity supplier has become a low price occupation of the image of the market, in such a demonized market environment, trying to use electricity business to increase revenue for Wanda is undoubtedly unrealistic.

It is easy to see that from the perspective of operation and Wang Jianlin's objective of the electricity supplier, Wanda's demand for electricity business is not so strong.

It is true that

Today, BAT is laying O2O, but this does not mean that the electricity supplier will replace the traditional offline enterprises.

After years of development, the electricity supplier has formed a good complement with the traditional enterprises, and the electricity supplier will not completely replace the traditional enterprises.

Over the years, Wanda's brand image has penetrated into thousands of households, and won the recognition of users unless it abandonment of existing brands to do business.

No shortage of money, no shortage of resources, no shortage of people, the electricity business of tyrant Wanda was frustrated again in three years, which does need Wanda's head Wang Jianlin to reflect on it.

Once again, Wanda's existing business needs no electricity supplier.

Wanda wants to make an electronic business, so we must lay aside the existing business layout and re plan.

Otherwise, Wanda electric providers will never get rid of the role of trial and error victims.